Games and Incentives
Providing an online/offline game to customers or prospects is a great means to not only capture their attention but also any relevant personal or business information. In terms of contact data, prospect profiles, annual marketing spend and buying habits etc.
This approach can work particularly well for offline games at exhibitions and events, increasing the attraction of your stand and the retention of your business message whilst gathering key and relevant user data. Incentives in this environment provide the user with reason to part with such information, a simple prize or discount can really make the difference for the user engagement!
Online games encourage repeat site visits, viral promotion, PR, loyalty, and also add a fun aspect to your site and brand notoriety. Benefits for online games can be even greater with no limit of the number of users taking part, creating greater competition using leader boards or even just allowing random winners for limited audiences.
Online/offline games can also provide a fun way to train or increase user’s knowledge of products or services within their market.
Spira has developed a range of different game and incentive ideas for clients including Psion, Motor Insurers' Bureau, Sodexho and our own Spira games.
