Promotion & Consultancy
The aim of a consultation (for web and CD-ROM solutions), at any point in a
client's project but especially at its commencement, is to specify the most
effective route (from both a technical and marketing perspective) to achieve the
stated aims of the project. The process of consultantion also leads to
clarification of measurable performance targets and appropriate mechanisms for
making such measurement.
Consultation involves identifying the most appropriate methods for presenting
information, ensuring that you reach the widest and most appopriate audience and
that you can see the benefits of your up-front investment.
Generally our Consultation Service would involve:
- An initial fact finding and research phase working alongside your staff
- Development of a specification for the web site, ASP, Training package or
CD-ROM product
- Development of a relevant site promotion strategy (using search engines,
alliances, directory registration, e-mailshots, e-marketing campaigns, viral
marketing campaigns etc)
- Support in implementation of promotion as required
- Ongoing strategy discussions and using SpiraHellic as a source of ideas and inspiration to save bottom-line costs, increase top-line profits and increase your organisation's profile.
Generally, the time required to take the strategy forward will depend on the
outcomes required but is often only a day or two's work. Often, we assist in
identifying the required outcomes during the initial consultation phase. We
estimate all of the costs involved and these are always presented and signed-off
before any such work commences.
