'Micro Sites' They May be but they are Mega Effective!
01-03-2007
Spira are very pleased to announce an improved service to organisations aware of the benefits of focussed e-marketing.
We refer to email campaigns enhanced and supported by specifically created micro web-sites. The micro site is aimed at providing additional information and incentives beyond the emailshot content and can act as a point of sale, a method to increase traffic to your site, provide deeper information for prospects, support business building and are a further method to measure the results of the campaign.
The micro sites are built using our easy to use content management systems (Absolutely Interactive) and promoted via our comprehensive e-Marketing tool (AI eShot).
Micro sites can be:
- Focussed and can act as comprehensive and optimised search engine doorways
- Effective landing sites for e-marketing campaigns
- Well focussed and targeted portals
- Dedicated to time-sensitive initiatives
- Personalised
- Created as variants for different themes or targets
The benefits are:
- Key focus for your products, services and promotions
- Rich content presentation
- Personalised content and offers linked to the target
- Cost effective method to deliver your benefits to literally thousands of potential clients
- Can drive traffic to you main web site(s)
- Improve your contact data by including questionnaires
- Enable viral aspects to your marketing campaigns
To find out more contact Chris Wellborne by email or on +44 (0)1908 223422.
