Digital Marketing
This service title really refers to a number of different disciplines or channels that encompass online marketing and promotion.
In the main digital marketing is likely to refer to subjects such as:
- Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
- Viral campaigning
- Online advertising
- Affiliate marketing
- Other digital channel marketing such as web tv, screensavers
- Widgets and gadgets
- It also often includes email marketing and this aspect is key - we discuss this further in our e-CRM section
At Spira, we offer support for all of these channels and do a great deal of work to ultimately achieve what our customers need, which is normally a combination of:
- Increased and more relevant site traffic
- Increased lead generation
- Improved sales
- Increased front of mind within the markets and within the sales network
We discuss a number of these areas in some detail, please review the services and related work in the panel to the right of this page.
