Digital Marketing
This service title really refers to a number of different disciplines or channels that encompass online marketing and promotion.
In the main digital marketing is likely to refer to subjects such as:
-
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
-
Viral campaigning
-
Online advertising
-
Affiliate marketing
-
Other digital channel marketing such as web tv, screensavers
-
Widgets and gadgets
-
It also often includes email marketing and this aspect is key - we discuss this further in our e-CRM section
At Spira, we offer support for all of these channels and do a great deal of work to ultimately achieve what our customers need, which is normally a combination of:
-
Increased and more relevant site traffic
-
Increased lead generation
-
Improved sales
-
Increased front of mind within the markets and within the sales network
We discuss a number of these areas in some detail, please review the services and related work in the panel to the right of this page.
