Micro Sites
What are Microsites?
Microsites are usually vertically or horizontally-focussed web sites that normally support a specific product / service, target audience or campaign. Traffic is normally driven to them in a number of different ways and a major method is usually email marketing.
The micro site is aimed at providing additional information and incentives beyond the emailshot content and can act as a point of sale, a method to increase traffic to your main site, provide deeper information for prospects, support business building, provide further methods to measure the results of the campaign and also to capture or refine CRM data.
You can build your own micro sites using our intuitive Absolutely Interactive content management system (AI) and promote it via our comprehensive AI e-Marketing solution.
Micro sites can be:
- Highly focussed and often can act as comprehensive and optimised search engine doorways
- Effective landing stages for e-marketing campaigns
- Specific, targeted portals
- Support time-sensitive initiatives
- Personalised and / or secured
- Created as variants for different themes or targets
The benefits of micro sites over full corporate or commercial sites are:
- More focussed for your specific products, services and promotions
- Often include richer content presentation
- Easily personalised and linked to the target
- Cost effective to deliver your benefits to literally thousands of potential clients
- Drive traffic to you main web site(s)
- Offer time-limited incentives
- Improve your contact data by including questionnaires, surveys, profile forms
- Enable viral aspects to your marketing campaigns
Specific AI Benefits
We normally tailor your AI solution to build you a powerful framework so that you can create as many microsites as you need with site taxonomies and features that you can tailor and just turn on and off as required. You can then vary your builds from a single landing page or data capture form, right up to sites of many hundreds of pages.
The presentation of your microsites are crafted to adhere to your corporate identity and/or other online presence.
Your AI-based microsites can also be secured and personalised. Such that the details of the recipient accessing them, can determine what they see or download for instance. In fact, AI eMarketing v2 could be used to drive traffic to your microsite(s), validate the visitor's credentials, personalise their experience and then log their activities online for follow-up.
