CIT - Bespoke E-marketing Solution
CIT possesses the global financial resources, industry expertise and financing product knowledge to serve client needs across 30 industries and 50 countries. They have forged decades-long partnerships with many of their one million clients with trust, commitment and insightful ideas.
CIT required a flexible e-marketing platform that would meet their internal and external campaign needs, in terms of full content management, custom branded templates, extensive tracking and reporting.
Spira provided a standard version of our AI eMarketing software, along with a range of branded e-marketing templates that would support campaigns from the director, the CSO, vendor spotlights (Avaya, Dell and Microsoft), HR templates, sales templates and general internal and external templates. The system also supports a simplified user interface for internal communications which is only accessed by the head managers and the sales and HR teams.
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