Recent Awards for Our Work

Our work on My Money Steps has received, one of a very few, Highly Commended prizes at the 12th Annual Credit Today Awards during an auspicious event held at the Grosvener Hotel, Park Lane in London in May 2011.

Spira designed and developed this highly innovative approach to a significant social issue, which has enabled Money Advice Trust to populate an online debt management solution offering quality, personalised advice to consumers.

The solution guides consumers out of debt by offering dedicated advice that is entirely based on the user's financial and situational circumstances. It enables users to create an action plan, nurtures them to regularly update their details and generates industry-standard financial reports (CFS) that can be used to negotiate repayment plans with creditors.

Visit the site at mymoneysteps.org or the professionals over microsite at mymoneysteps.moneyadvicetrust.org

You can also view a few pictures of the event in our news section

My Money Steps, designed and developed by Spira, has been shortlisted for an Innovation in Corporate Social Responsibility award at the Financial World Innovation Awards ceremony on the 1st of December 2011.

Find out more by visiting the official site.

Spira have been shortlisted as one of four winners from the many high-profile nominations for Econsultancy's Innovation Award in Content Management Systems.

Competitors included organisations such as the BBC Future Media and Technology, Lloyds of London and Sunday Publishing.

The project specifically nominated was My Money Steps which was delivered to Barclaycard and the Money Advice Trust in late 2010.

Spira designed and developed a highly innovative approach to a significant social issue (and to 'content management'), which has enabled Money Advice Trust to populate an online debt management solution offering quality, personalised advice to consumers.

The solution (mymoneysteps.org) utilises powerful content managed rules, questionnaires and calculations engines to help guide consumers out of debt by offering dedicated advice that is entirely based on the user's financial and situational circumstances. It enables users to create an action plan, nurtures them to regularly update their details and generates industry-standard financial reports (CFS) that can be used to negotiate repayment plans with creditors.

The full details of the capabilities of the system can be viewed in our news article.

Visit the site at mymoneysteps.org or the professionals over microsite at mymoneysteps.moneyadvicetrust.org

The B2B Marketing Awards are owned and operated by B2B Marketing, and designed to recognise excellence in the long-ignored field of business-to-business marketing.

Spira provided Sodexo Prestige with its AI Email Marketing Solution and support which helped deliver the award winning email campaign:

Initially a series of emails were sent to the six data cells, all with tailored tone and copy,relevant to that cell. Each email send used 4 subject lines (a/b/c/d split test), to ensure the best performing was seen by the majority of recipients. The prospect journey had been mapped to deliver different relevant follow-up email messages, based on the click-activity data (opens, clicks) of the recipient. The campaign ran through Feb-Apr 2010, and a final email was sent, timed to arrive the day after the conclusion of The Masters 2010 golf tournament in April.

In parallel, this click-activity was sent in real time to the outbound telemarketing team who then targeted the recipients who had opened and clicked on the emails, allowing them to follow up. This allowed them to target their opening conversations based on the pages the recipient had been reading. A clear briefing to telesales ensured that this was done using the right tone of voice and not in a "big brother" way.

The final direct mail budget did not allow for marketing material to be sent to everyone, so we selected respondents that had shown the highest level of engagement, without making a purchase, and mapped out a mirror group that reflected the same attributes as group 1, but had lower engagement levels.

Businesses located very close to St Andrews would be encouraged to support their "Local event", other Edinburgh and Scottish located businesses would be encouraged to attend a traditional "Scottish" event whereas those located in the North West of England would be sent a message emphasising that St Andrews is still "Within easy reach" of them, as drive-time analysis had been performed, targeting those within 45 minutes of Manchester and Leeds Bradford airports; both of which fly to the nearest airport to St. Andrews, Edinburgh.

The messaging also varied between the two different job title selections. MD's and FD's etc (Cell A) would be encouraged to see the financial benefits to their businesses of entertaining clients at such events, whereas those being sent to the non-budgetary holding titles (Cell B) would carry a more personal message.

Spira's design and development of the scom.mobi site achieved great results at the Recruiter Awards for Excellence 2010, held at Grosvenor House, London.

Winning in one category "Innovation in Recruitment" and and nominated for "Most effective use of Technology/Online", s·com beat off competition from the likes of British Heart Foundation, Barclays Capital, Next, Lloyds Pharmacy to be highly commended by the judging panel in both categories for an excellent candidate experience and the innovation brought to market.

In late 2010, Spira's Mobile Solution for s-com was nominated for the Recruitment Business Awards - Best Online Recruitment Platform in 2009.

All vacancy data are available on the move as well from your desktop... Although a simple mobile site by definition, visit scom.mobi to see why.

Spira wins Best Web Site ACE Award for its work on Psion Teklogix' site:

A highly complex site that provides fully personalised, mult-lingual content management integrated with Microsoft CRM, Baan and Microsoft e-Commerce solutions:

"Providing our customers and partners with a useful online resource is very important to us," said Christian Rogiers, director of marketing Americas, Psion Teklogix. "We are honored that Data Collection Online has recognized our efforts in making the Psion Teklogix Americas web site a true online resource."

The Psion Teklogix Americas web site is easy to navigate and rich in content. Both end users and resellers have complete access to Psion Teklogix' extensive line of products and services. Data Collection Online members who voted for the Psion Teklogix Americas web site noted that the Solutions For section and Compass Newsletter that showcased key customer success stories provided extra value to site visitors.