Audi - RS6 Screensaver
In line with the launch of the new Audi RS6, Spira was commissioned to design and develop a high impact screensaver that would be released to the Audi dealer network, this also coincided with a public TV commercial and nationwide advertising campaign.
Spira worked with the Audi brand managers to ensure consistency of the screensaver with the other campaigns running in parallel, the creative concept focused on the Audi RS6 bursting through an ace playing card.
This process involved generating the initial storyboard sequences, generating design mock ups and then implementing the Adobe Flash animations. Once the approval process was complete Audi was provided with a master version which was distributed across the UK dealer channel.
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